Inbound Marketing | Everly Media

Inbound Marketing is marketing focused on getting found by customers.

Traditional marketing (outbound marketing) companies focus on finding customers.

Instead of driving your message into a crowd over and over again like a sledgehammer, we will help you attract highly qualified customers to your business like a magnet.

The Guest Plan

10 Hours Per Month

Stage 1:

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Concentration on Getting Found and Drawing Traffic


 Example
  Write 3-4 blog articles, optimize them for on-page SEO, and publish them
  Set up/monitor accounts on relevant social media sites and start building a network for sharing content
  Promote blog articles on relevant Social media and industry sites, engage with other relevant blogs
  Monitor and respond to social media mentions using the Social Media Monitoring tool
 

Free Analysis

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The Host Plan

20 Hours Per Month

Stage 1 & 2 :

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Concentrating on Converting Your Traffic to Leads


 Example
  Research and create a downloadable whitepaper or ebook that would be a compelling offer for your target audience
  Create 2 sets of call to action buttons and landing pages promoting the whitepaper or ebook offer and launch them on your website
  Create lead nurturing email campaigns for your new leads
 

Research and identify most qualified leads in the Prospects tool

The V.I.P Plan

40 Hours Per Month

Stage 1, 2, and 3:

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A Little Bit of Everything in Steady State


 Example
  Update your keyword research to identify new topics for content
  Write, optimize, publish and promote 2-4 blog articles based on new keywords
  Create or optimize pages to better describe your company's products and services and convert traffic to leads
  Monitor and respond to social media mentions using the Social Media Montoring tool
  Develop strategy, offer and campaign to launch next month

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